Track 28: E-Business and E-Commerce
Electronic Commerce (e-commerce) is the buying and selling of products or services over the Internet and other computer networks. The scope of Electronic Business (e-business) is extended to concepts and components that help optimize the intra- and interorganizational coordination of business processes through information and communication technology. The track invites submissions on a broad range of approaches, from technical, economical, and societal perspectives to all types of e-commerce (including Mobile Commerce) and e-business. The track focuses on new technologies, methods, concepts, and experiences, as well as on resultant innovations in processes, products, and business models.
Possible topics:
- Affiliate marketing
- Auction and negotiation technologies
- Aspects of decision theory and game theory in e-commerce
- Interactive pricing mechanisms
- Context related, individualized services
- Convergence of TV, print, online
- Social commerce, Web 2.0
- Search engine marketing and search engine optimization
Leading Committee: |
| Prof. Dr. Martin Bichler, Technische Universität München |
| Prof. Dr. Detlef Schoder, Universität zu Köln (Federführender) |
| Prof. Dr. Mareike Schoop, Universität Hohenheim |
| Prof. Dr. Bernd Skiera, Universität Frankfurt |
Program Committee: |
| Thomas Hummel, Accenture |
| Robert Klein, Universität Augsburg |
| Ulrike Lechner, Universität der Bundeswehr München |
| Gerard Richter, Partner RBSC |
| Katarina Stanoevska-Slabeva, Universität St. Gallen |
| Daniel Veit, Universität Mannheim |
| Uwe Weber, Managing Partner, Detecon International GmbH |
| Carsten Wreth, CIO und Mitglied der Geschäftsleitung von o2Germany |
Email: